Mental Health Media Charter

Mental Health Media Charter @MHMediaCharter

Something a little bit different this evening. You all know mental health is something extremely important to me. How mental health is spoken about publicly is something I feel very strongly about. When I saw that Natasha Devon MBE and a few organisations had put together the Mental Health Media Charter I pretty much cheered, much of what is in the charter are things I’ve had rants about over the years, when it comes to the way not just news outlets but people in general talk about mental health in negative and stigmatising ways.

As someone who runs a blog, I am just as responsible as some big news outlet to ensure anything I write is open, honest, non-stigmatising, and non-triggering. So when I saw that blogs could sign up to the charter I jumped straight on it and contacted Natasha asking to be part of this amazing movement.

Below is the charter, explaining why each thing is important. At the end of the post, I’ve put details for how you can get involved with your blog if you want to.

Mission Statement
In endorsing the Mental Health Media Charter you are signalling that you are committed to reporting stories relating to mental health responsibly, helpfully and in a way that takes into account the needs of the most vulnerable members of the population. You are acknowledging the power of language and imagery in shaping social attitudes and declaring your intention to genuinely educate and to reduces stigma around mental illness.

If you work in a high-pressure, high turnover press office, it is understood that occasionally headlines or pictures will ‘slip through the net’. However, by signing up to the charter you are confirming you will do your best not to:

1. Use the phrase ‘commit suicide’ or ‘successful suicide’.
The term ‘commit’ suggests criminality and blame. We now understand that suicide happens when pain exceeds resources for coping with pain. It is not a criminal act in the UK and has not been since 1961.

‘Successful suicide’ contravenes what we now understand about the act – Most people who take their own life are ambivalent, in that part of them wants to live.

Better alternatives: ‘Attempted/completed suicide’, ‘took/ended their own life’, or even ‘killed themselves’.

2. Show ‘before’ images in eating disorder stories or pictures which could be triggering to people who
For people who are in a healthy mindset, seeing ‘before’ pictures of people in the grips of anorexia or who have self-harmed can act as a deterrent. However, for people who are either experiencing or in recovery from eating disorders or self-harm we now understand that these pictures can become something to ‘aspire to’.

3. Use the term ‘anorexics’, ‘bulimics’, ‘depressives’ or ‘schizophrenics’…
It is important to understand that a person is distinct from their illness. To label, someone an ‘anorexic’ for example, suggests that they are defined by their eating disorder. This is not only unhelpful in terms of the way they are perceived by others but it might also hinder their recovery process.

Better alternative: ‘people experiencing anorexia/bulimia/depression/psychosis’.

4. Give too much detail on suicide/self-harm or eating disorder methodology.
We now understand that giving a lot of detail about how people have harmed themselves can inspire imitational behaviour – There is a delicate balance to be struck with your responsibility to report the facts of the case. Try to avoid going into too much detail, which will ensure the report is safe for all audiences.

As a general rule, stories should focus on ‘whys’ not ‘hows’.

5. Use generic terms like ‘mental health issues’ when describing terrorists and other violent criminals
99% of people with mental illnesses are more likely to harm themselves than others. In establishing a link between generic poor mental health and terrorism/violent crime, stigma and fear are increased.

Instead be specific – what mental health ‘issue’ did the perpetrator they have? Was it, in fact, a personality disorder (being a psychopath or a sociopath is not technically a ‘mental illness’)?

You might also add a disclaimer along the lines of ‘note most people with mental health ‘issues’/personality disorders would not commit a crime of this nature, which occur as a result of a rare combination of circumstances’.

And you will do your best to:

6. Understand the difference between mental health and mental ill health.
Everyone with a brain has a mental health, just as everyone with a body has a physical health. By using the term ‘mental health’ to describe mental illness, an important discussion which impacts 100% of the population is confined to one-quarter of it.

Instead of ‘battles with mental health’ it is therefore much more helpful to say ‘issues with mental ill
health’ so that the public can understand the distinction.

7. Include links to good quality sources of support if content might trigger the need for help in a reader.
The best charities and support organisations ensure their web forums are monitored for triggering content (ie users sharing self-harm or suicide techniques). They do not promote one form of therapy for financial gain but instead describe various treatment methods. They base their content on reliable evidence and have good links with research institutions.

Charities who have this ethos and you may wish to signpost to include: Young Minds
(, The Samaritans (, CALM (, The Mix (, The Self-Harm Network (, B-eat
(, Mind (

Take Part

If you want to sign up to the Mental Health Media Charter, all of the information including contact details for Natasha Devon MBE can be found here.

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I'm BrizzleLass, I have Bipolar and have been dealing with mental illness in one form or another since childhood, I was first diagnosed with depression at nine. It's not easy speaking out about my experiences, some of them are extremely painful, but if I can help even one person then I have succeeded in sharing my story. This is where I talk about my mental health among other things that interest me. I enjoy walking, PlayStation, reading, heavy metal, and spending time with my Niece.

4 thoughts on “Mental Health Media Charter @MHMediaCharter”

  1. Great initiative Claire. I look forward to your articles! I absolutely love Rule number 5 because I was just telling some of my coworker show I’m tired of all killers (white men mostly) being described as having mental illnesses when sometimes they were clearly just sociopaths.

    Liked by 1 person

    1. Yes, this is one that sends me off into huge angry rants every single time there is a story. I get so angry about how the media is so quick to play the mental illness blame game when there are murders.

      Liked by 1 person

      1. Agreed. Drives me insane! I definitely can’t wait to see your posts and share views 😁


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